When you are contemplating selling a property

When you are contemplating selling a property the following points will directly relate to your sale:

  • Presentation – you only get one chance to make a first impression
  • Position – the only thing you cannot change
  • Promotion – you want every potential purchaser to know about your property
  • Price – you need to be in the market, not on the market, there is a big difference


You only get one chance to make a first impression. First and foremost your home needs to look appealing from the street. Initial impressions may be the difference in attracting the right buyer through your property. Prune your garden, rake up leaves, clean gutters, weed and edge gardens, clean out the garage and remove anything that is not appealing to the property before the “for sale” sign goes up. It is then time to concentrate on having your property looking its best.

Outside -Repair fences, clear out sheds, remove cobwebs, clean the home exterior; and if there’s a pool, make it look pristine, buyers don’t want to see a pool as a hindrance. Maintenance – Repair leaky taps and toilets, tighten door knobs and cupboard latches, replace blown light bulbs and oil squeaky doors.

Cleanliness – Clean and freshen all rooms. Clean the windows, curtains and cooking facilities; also steam clean carpets. Polish all tubs, basins, toilets, and wet areas.

Odours – Pets, smoking, dampness and cooking can all contribute to undesirable odours inside. Open your home and let the fresh air flow through before inspections.

Clutter – Clear halls and stairs of clutter. Store surplus furniture and clear out excess “junk” in cupboards. Remember, the less they have in them, the bigger they look. De-clutter bench tops, window sills, cabinets etc.


The only thing you cannot change is the position of your property, you live in the area so you are the expert! The prospective buyers can see the usual benefits such as if it’s close to bus stops or schools but you need to tell us what the intangible benefits are for your neighborhood so we can use them as a selling point with buyers.


You want every potential purchaser to know about your property to get the best result. The trends for promotion are changing but some traditional methods are still proving to work just as effectively.

  • Statistics show that a signboard at the front of the property attracts approximately 30% of sales. I have sold them within an hour of the sign going up.
  • The internet is proving to be the most effective tool moving forward into the future, the moment your property hits the internet it is being showcased 24 hours a day from Dubbo to Dubai. I have sold properties within an hour of them going live on the internet. Infact, I have even sold them sight unseen via the internet.
  • Print media is becoming less effective due to the ever increasing rise of the internet, but it still serves a purpose with not everyone using the internet and it helps support such promotion as open for inspections as it is current for the week of the inspection.



Probably the most important decision. Statistics indicate that if you are 4% above the real value of your property you will lose the interest of 90% of the buyers. Most buyers nowadays are very well informed, they have technology at their fingertips and can easily compare and research properties on the internet. Have no doubt, your direct competition is the other properties on the market.